CATTERALL
MULTIDISCIPLINARY CREATIVE & ART DIRECTION
BRAND: ADIDAS
AGENCY: STUDIO A
ROLE: SR ART DIRECTOR
BRAND: ADIDAS
AGENCY: TBWA
ROLE: SR ART DIRECTOR
BRAND: LEXUS
AGENCY: AKQA
ROLE: SR ART DIRECTOR
BRAND: ADIDAS
AGENCY: TBWA
ROLE: SR ART DIRECTOR
WHAT TO EXPECT
CREATIVE SOLUTIONS.
FROM THE PITCH, CREATIVE STRATEGY, IDEATION, ALL THE WAY TO THE PRODUCTION.
BRAND: ADIDAS
AGENCY: STUDIO A
PROJECT: SEPIA SAND
Jake’s key contributions focused on art direction and creative concept development.
This project centered on a new collection for Adidas Women’s Running, Performance,
and Activewear. The brief was to create an elegant visual concept that would translate seamlessly across both film and campaign stills. Jake collaborated with gold medalist Peres Jepchirchir and Eyeforce Production to bring the vision to life.
BRAND: ADIDAS
AGENCY: TBWA\NABOKO
PROJECT: ULTRABOOST 5
Jake was involved from the outset, contributing to the creative strategy with his deep understanding of running. From early in the project, he helped shape key insights that strengthened the overall direction for Adidas stakeholders.
He became a central creative pillar, developing the campaign’s creative routes, design styles, and art direction in collaboration with TBWA. In addition, Jake supported stakeholders in navigating decisions and ensuring alignment, helping the team meet critical go-to-market deadlines.
